On Marketing & Building an Author Platform

(Sorry I’ve been silent; I’ve been transitioning into several things in my life and spending a lot of time job hunting.)

My agent asked me to make a marketing plan so she could include it in her submission package to editors. I’ve done some research on marketing (because I don’t do much of anything without researching first LOL), and what I’ve found may not be new to you–but it sort of is to me. The articles I’ve read have emphasized very strongly that an email list is our strongest marketing tool. This is sort of comforting to me. Honestly. I do not actually like social media as the means of building my platform. For me, I don’t go on social media to simply interact with others–kind of like how I hate small talk in real life. Also, I don’t always have anything to say…

These reasons are also why I blog so irregularly…but I am going to become even better (read: more regular) from now on.

According to what I’ve read (and the webinars I’ve listened to today), an email list will drive more consistent sales than any of the social media sites. In order to get someone to sign up for your email newsletter, the articles/webinars have recommended offer a gift of some sort. Have you done this? What do you offer your subscribers to get them to join your list?

Novellas and short stories seem to be the most common gift offered to entice people to subscribe. That method doesn’t seem like it will work well for my style of writing, so I am once again researching artists to commission. I am thinking about giving out concept art and character designs as gifts for joining my newsletter lists. In the future, I might have more material to offer subscribers, but right now it seems like this is the best option for me.

What do you write about in your blog? (Yes, I can and will just check out your blogs. Now that I am making a schedule and being more intentional about building a platform and connecting with other authors, I likely will do so in the near future.) I really need to work on finding a topic to write about–some way to keep readers interested.

I HAVE AN AGENT!!!

We signed the contract today.

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I have an agent. It’s pretty unreal. I am so excited.

Now I am making the mental transition to thinking of myself not as a “writer in my free time” or a “writer querying for an agent,” but as an actual author, soon to be published. It’s hard, but I will get there. Part of me likely never thought this would happen.

I have an agent. And she’s pretty cool. I’m moving forward. My books are coming into this world, passing through the world of my mind and heart. I’m going to be a published author.

Waiting: So Much of Getting an Agent is Waiting

I’m excited. I can’t help but be. I’m one week away from having my very “own” literary agent. One week. All these different ideas keep running through my head. I keep adding items to a list that I hope to go over with my agent–when she officially becomes “my” agent. I feel like it is inevitable that I will sign with her, but right now I am doing my due diligence, waiting for the agents I previously queried and the other one who requested a full to respond to my notification of an offer of representation. It would be nice to have multiple offers, of course–but right now I’m so excited to move forward with this agent that waiting to hear back from other agents is SO hard.

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This process has involved so much waiting. When we writers imagine getting an agent and getting published–novice, unpublished writers, I should say–we don’t think about all the waiting between the various steps. We work our butts off to write a story and edit it. (and wait between various editing stages) We research literary agents and write query letters. (and wait anywhere from hours to months to never to hear back from agents) We keep querying, reworking our query letters, researching literary agents, and waiting to hear back. It takes weeks, months, years. I’ve been querying since 2016…or 2012…I’d have to check my records. (I gave up a few times, though) Now I am . .<this close to having an agent and the waiting is so much more intense because of the nearness of my goal.

The future has lots of waiting in store, too. Waiting for my agent to read through my manuscript and note whatever work needs to be done. Waiting for those edits to be reviewed. Waiting for my agent to finish her submission package. Waiting for editors to respond to the submission package. Waiting for meetings to happen. Waiting for my turn to come on the publisher’s publishing schedule. Waiting. Waiting.

But that stage of waiting feels so much more active. Because while I’m waiting for all of those steps to occur and fade into the next phase, I’ll be working on my next project and my next project. :)))))))))) I’m doing that now…but, honestly, some part of my has this tiny, tinny fear that my agent will back out and choose not to become my agent. That I will have somehow missed my chance and stay in this stage of waiting.

I think my writing and my…destiny, you could say, have been waiting for me for a while. Waiting for me to be ready. Waiting for me to accept myself. I accepted myself this year. I admitted, after trying to give up writing as impractical and unlikely–unreliable, unpredictable–that I am a fantasy writer. Everything else that I do to make money is not my vocation; whether it is a 9 to 5 or not, it’s my side hustle. I’m a fantasy writer. I have to live like that. I have to write. In March of this year, I decided that I would self-publish my book, The Monster Within, this July/August. I started working on the cover art, trying to find an illustrator and trying to be my own graphic artist. I took a couple online courses. I was planning to go all-in and market my book the best I could. I needed the closure so that I could move on to my next book. Then I heard about the Twitter pitch contests and decided to try a couple. And some agents were interested. So I decided to do one last round of queries.

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And it worked. An agent expressed interest and stayed interested after she read my full. I’ve been working on a full outline for book two of this series…or as full of an outline as I’m capable of creating. (I hate writing out information that I am intensely aware of. It seems unnecessary.) When I am brainstorming and outlining, I write tons of notes. So I’ve been looking through my 2017 and 2018 notes for this book two…Man, my writing and my vision are so different now. What I was making my story into in those notes is nothing like what it is now. And I think that is probably why I didn’t get an agent back then…as well as the fact that my first pages are now much smoother and my query covers the first 30-ish pages of my manuscript instead of the first 100. I think I just really wasn’t ready in 2012, 2016, 17, 18. Now I am. My book hasn’t changed much in the last 3 or so years, but I have. Now I can write the story I actually wanted to write back then.

I’m -<this close to having an agent. -.<this close to being published. -.-<this close to expanding the world of The Monster Within through book two. —-<this close to finishing that world and creating the other worlds that have existed for years as a blurb on paper and a feeling in my heart. I’m so close.

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I don’t know if you have faith in anything outside of yourself, whether you’re spiritual, religious, mystical. But keep trying. Keep going. If you know that you are meant for something, when your heart can’t let it go, don’t give up. You might just be —-<this close and not even realize it. Maybe you just aren’t quite ready for it yet.

Post-CALL Thoughts

Getting a literary agent is very…much a business matter. I think the querying process is superficially professional but so obviously personal and intensive that taking a step back to a portion of the publishing process that is purely business and professional is slightly surreal.

Or maybe that’s just the shock of having someone interested in my work still hitting me in waves.

My CALL was yesterday, and the agent I spoke with was great. She is new but has publishing experience and contacts. She also seems like someone who is easy to work with and passionate. She LOVEDDD my book.

It’s really hard to process another person’s enthusiasm for my work. I love my books. They are part of me or an expression of me. I love my characters, so I can’t help but love the world and stories that surround them. But I don’t see in my stories what other people see in them. I see what I see.

I’ve done my due diligence and sent out my Offer of Representation notifications. Found out one agent somehow never received my query in the first place. I’ve given everyone seven business days to respond and then, if no new variables are added into this equation, I’ll be signing with the agent I spoke to yesterday.

I AM SO EXCITED!

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I’m excited to work on book two in this series. The idea has shifted so much–mostly in minor ways–lately that I no longer have a crystal clear vision of the series. I’m not sure what it will become and, uncharacteristically, that is unsettling to me. Normally, I love it when I don’t know where a story is going. That means the story will stay interesting to me and that whatever it becomes, the result likely won’t be something that I forced onto the characters. It will be something fairly organic.

But the prospect of getting published and of having my published book well-received is creating pressure that I didn’t previously have. What if the second book isn’t as good as the first?

LOL. That seems unlikely. Not to be arrogant, but I think this is the moment when we writers psych ourselves out. We probably become too introspective or seek too much feedback, trying to craft a story to please the audience. If we stay in the story, in the vein we began in, how can the second book not also be good? I think we should have more confidence in our stories and internalize less of the external realities of publishing. Your stories will be good. Just keep writing for the same reasons you wrote in the first place. That motivation will keep your quality high. (Yes, I had a moment of clarity between this paragraph and the preceding one. That’s where my LOL came from.)

Soon I will have news and life will shift in ways I’ve been praying for but can’t fully imagine. This is so exciting!

My Writing Process: Prepping for the CALL

We all have a process. Humans, we say, are creatures of habit. Whether I am aware of my habits and the steps I follow in an activity, I likely am consistent in my adherence to those habits and steps.


I have THE CALL scheduled with a prospective literary agent for this Thursday. (She liked my #DVpit pitch <3) I’m very excited and reading through all sorts of materials to prep…for a thirty-minute phone call that can’t ever cover the amount of material I’ve gathered. Especially when one of the main goals of the conversation isn’t to gain objective knowledge but experiential and subjective knowledge. This agent and I will decide whether we like each other during this conversation.

One of the questions I will likely be asked is: what is your writing process?

Well, heck. I know exactly….and not at all what I do when I am writing a book. There’s a lot of writing and editing and tons of extraneous drafts. If I were to go into this meeting (read: interview) without mapping my process out, I would probably sound completely unprofessional and less than competent.

So, below is my process. It’s pretty messy, I’d guess (since I haven’t written it down yet). I think my perseverance and thoroughness is what brings everything together for me.

What is your process? Do you try to make your writing process more succinct or orderly? What is your favorite part of your process? I think mine is step 6, Tear it Apart. I really like it when a story really starts to embody its potential.

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*Location: anywhere I can use my laptop and listen to music without being visually or physically disturbed. I need longer lengths of time to concentrate; two hour periods are infinitely more productive than thirty-minute blocks. I prefer a coffee shop or my apartment/house.

Method

0 – Idea Development: I can only write from my heart when the topic or concept at the core of my character or story is something I find deeply interesting. I can’t know exactly what is going to happen or how when I start a story. If I can see clearly the three steps it takes to get my character from A to D, I won’t write the story, no matter how cool or fun it seems.

I keep an on-going list of concepts and scenes that inspire something within me. Faion (TMW series) was born when a scene of a man standing in front of a window popped into my head one day years ago.

Now that I have an idea–the heart of my story and my drive to write–I need characters.

1 – Character development and worldbuilding: I ask myself: What kind of person would be involve with this concept? IMAGINATION. Acting. When I write, I try to become my characters. All of their motivations and responses are as organic…as…made up reactions…can be. I write out scenes, following ideas, trying to determine what a character is like. It’s all exploratory. If I need to, I do research into what an experience a character has is actually like.

Sometimes characters are part of the inciting concept, often they aren’t. Conflict and character tend to go hand in hand for me. A character who isn’t challenged by the inciting concept likely isn’t interesting to me. So that character won’t get written.

Worldbuilding, for me, also involves the inciting idea, characters, and the inherent conflict those two have.

So far in this hypothetical walk-through of my writing process, I’ve written tons and tons of notes, fleshing out the intricacies of the inciting concept and the effects and implications of it, on how all of that affects the world and the characters. Which leads me to the “story” part of my story.

2 – Conflict, Motivation, and Goal development: These usually come late in the game for me. I want to know who my characters are before I decide what they are going to do. Honestly, I like to know my characters so deeply that *I*, the writer, do not decide the conflict or their motivations. The characters decide these things because the conflict is unavoidable due to their personalities and goals.

3 – Writing it into life: Once I have determined these three aspects of my story, I begin “writing in earnest.” Chapters and story arcs begin to form. I am a VERY detailed and heavy editor, but at this point I do not do any content editing. I just write and write and write until my characters get from point A to point L. I don’t leave any room for writers’ block. Just keep writing, no matter how bad the writing seems.

I never want to write anything that is cliche in a bad way, and I believe that writing multiple drafts and following tangents helps to get the really bad ideas out of my system so that I can pinpoint the most interesting and organic path a character can take.

Once I have the basics down, I begin to shape the story.

4 – Shaping and Filling: Sometimes I do this by putting everything in an outline or a web. I want to see how everything connects. Then I imagine even harder, putting myself into each situation and moment, trying to fill in the scene with all the relevant details. I move on to the next scene and the next, until I finish the draft.

Then I do it all again, filling the story out. The first read-through, I might focus on emotional motivations and experiences, the second physical environment, the third consistency, the fourth clarity. During one of these rounds, I overwrite, putting way more detail than is necessary. And then in a later round (clarity round), I simplify it, only keeping exactly what is relevant to the scene.

5 – Rest: At this point, I should be in love with my characters and believe I have a non-cliche, mostly unpredictable, interesting, and compelling story in my hands. So before editing, I let the story rest for a couple weeks. At a later point, it should rest for a month. Also, I don’t need any readers yet; there is no way (in my experience) that this story is ready to be read by anyone but me. Once it has rested (once my brain/imagination has rested), I’ll pick it up again.

And then I’ll tear it apart.

6 – Tear it apart: Question everything. Follow every action through to its logical and illogical conclusions. Consider what characters are involved and what characters should be involved that I have overlooked. Look at how every part of the story comes together. Throw out sayings and scenes I liked that are not effective. Tear it apart.

7 – Editing, Revising, and Rereading: Do these. During one of these rounds of edits, I’ll search for words that I feel I’ve used excessively and cut them or use synonyms. I also have this pointless desire to make paragraphs end as whole lines and I edit until each paragraph is succinct enough that it does so when possible.

8 – Readers: Ask people to read and give feedback. Respond to feedback in my writing.

9 – Edit and Reread: Do this until the story is done. I know my story is done when I don’t make any substantial changes during these rounds. Then the changes and edits that can be made are only cosmetic and depend on my mood or frame of mind.

I’d estimate that all of these steps could be completed in three months of consistent and focused work. Six months is probably ideal.

Rejections! I <3 Rejec…tions… And some query letter advice

After I updated my query letter a couple weeks ago and broke the query advice rules, I have been getting positive rejections for the first time in my eight-year querying history~~

It feels so good to receive a positive compliment in the midst of a rejection, so I decided I would brag about what these agents have said, here and in a separate page.


But, first: What query advice did I ignore? Word limits, paragraph specifications, general ideas of a query letter’s simplicity. You need to point out exactly what makes your story stand out. Do whatever you need to do in order to achieve this goal.


I write fantasy, second-world fantasy to be exact. The core pieces of my stories may appear derivative or stereotypical at first glance. And we as readers have been trained to categorize and identify tropes and derivative matter. A query letter is generally a summary. What happens when we summarize? We simplify–and risk pushing our story into the realm of the average or overdone in the mind of a query reader.


I think this is part of what happened in my queries over the last several years. I also just wrote my queries incorrectly, attempting to cover too many pages, as I mentioned in a previous post. Don’t do that. And don’t follow query letter advice that doesn’t suit your subject matter.


At the end of my plot summary, I have a paragraph that is about 1/3 the length of the summary and that details exactly how my writing is different (own voices, disabled character, narration, pacing, etc.) I couldn’t go into the truest ways that my story is different because those are themes explored through the course of the book. But, I made sure to point out that mine was not the standard story of a super-powered person fighting for freedom. I believe this difference (in addition to the BLM movement and Covid-19/a possible desire of agents to just be kind) encouraged literary agents to read my sample pages and respond with the wonderful comments that they did.


Now for some bragging!

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6/7/2020:

Dear Sierra,

Thank you so much for providing the materials for THE MONSTER WITHIN; I loved the premise of your pitch.  I think you have a very interesting story here, but I’m afraid I’m just not connecting with it on the whole in a way that makes me think I’d be the best champion for it, so I am going to have to bow out. Thank you again and I wish you the best of luck in your search for representation.  I look forward to seeing where this lands.

Best wishes,

Agent Agentia

Thank you, Agent Agentia! ❤


6/8/2020

Hi Sierra, 

Thanks so much for sending me your manuscript, and for participating in PitMad. I really love this concept; you have such an interesting magical system and so much room for the character to have a powerful arc. Unfortunately, I really struggled to feel hooked by the action itself. So much of the beginning was very internal, and centered around piecing together the world building elements, that it made it hard for me to feel the forward momentum needed to thrust me through the story. As a result, I think this project is ultimately not a fit for my list at this time, but I wish you all the best with this and future projects. I look forward to seeing your work on the shelf one day. 

Sincerely,

Agent Agencina


6/9/2020

Dear Sierra,

Thank you for submitting! The Monster Within has such an intriguing premise. However, I don’t believe I’m the right fit for this. I’m passing, with regrets. It’s not a craft issue so much as that gut feeling I rely on when deciding to ask for more. I truly believe another agent will feel differently, so please don’t be discouraged. You’re very talented, and I wish you all the best in your search for representation.

Sincerely,

Agent Ajensum

6/16/2020


Hi Sierra,

Thank you for giving me the opportunity to read your adult high fantasy, The Monster Within, for consideration with XX. Unfortunately, I have to pass on this project, but I’d like to explain why and give some feedback.I enjoyed your writing and was pulled into the story quickly. You have a great style, alongside an engaging world and fierce characters, and I know, based on this story, that your writing career will continue to flourish as you continue to hone your craft. Where I began to experience difficulty was becoming fully immersed in the story with the ‘real time’ style. I had difficulty grappling with the characters and felt lost with the motivations of some of the characters, as Arsenal was while she was experiencing the betrayals and changes that were happening to her. As a reader, I depend on flashbacks and emotional ties to help me understand a character’s growth and as an editor, I didn’t think I could provide the right direction or input to make this story shine more than it already does. That being said, I am only one editor in the industry and I’m positive you’ll find the right agent or editor to champion your work. Thank you so much for trusting me with your work and giving me the chance to be immersed in your world. 

Sincerely,

Agent Aygehnt

AND 6/15/2020: the best comment so far!


Hi Sierra,

Apologies for the brevity of this email, but I had a late night reading session and wanted to send this out before heading to sleep. I loved the first 3 chapters of your manuscript. The unreliable nature of Arsenal’s memories and the bounty hunters piecemeal information was exceptionally done and intriguing. If it’s still available, I’d love to see the full.

Best,

Agent Whoaskedformore

Genre, Genre–wherefore art thou, Genre?

What is the genre of your WIP?

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Are you sure?

I was sure. Completely certain. And, after eight years of querying, I found out I was wrong.
I don’t write “high fantasy.” I write “second-world fantasy.” What’s the difference? There is one, a very big one. High fantasy is a particular branch of fantasy that may or may not be second-world. High fantasy has certain genre expectations, the same as romance writers expect an HEA: magic/wizards/sorcerers, swords, knights, princesses, queens, lack of technology, etc. Second-world fantasy is literally anything you want, as long as your project doesn’t take place on Earth and doesn’t fall into the tropes of high fantasy.


I’ve been querying wrong for so long~~


Please, triple-check yourself, before you wreck yourself. Also, it may not be that you have been mislabeling your work. It may be that the labels have changed. As people dial into trends and tropes, subgenres have been developing. There may now be a label that is more accurate for your work than what you have previously used.

#PitDark was yesterday!

I’m embarrassed that it’s been three weeks since I posted, but we’ll gloss over that. Yesterday was #PitDark! I didn’t find this out until yesterday afternoon, so I was super excited to participate. #PitDark is for stories that have at least a “dark” edge to them. Mine, considering its topics of humans as puppet killers and memories being erased, certainly fits those requirements.

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However, I didn’t know this because I assumed #PitDark was only for horror! The website clearly lists a couple dozen specific genres that are welcome to participate as long as they had a bit of darkness. The next #PitDark will be in October, so put it on your calendar if you’re interested 🙂

Sadly, it didn’t seem like literary agents and editors were as interested in the tweeted material as the agents and editors who participated in #DVpit were. When I scrolled through the hashtag listing on Twitter, I saw very few tweets actually liked by agents and editors 😦 I didn’t get any professional likes.


BUT #PitDark was DEFINITELY the most supportive Twitter pitch party that I have been part of so far (It’s only been three, and all this year: #RevPit, #DVpit, #PitDark. #RevPit doesn’t really count…) There was a Twitter account devoted solely to retweeting #PitDark pitches! And other people who weren’t pitching were simply retweeting #PitDark tweets to show support! My pitches got retweeted yesterday more than other events combined and multiplied by ten.

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Also, thanks to #PitDark, I was given the heads up about #PitMad. (#PitMad info here.) I mean, I should have known #PitMad was coming the first week of June, but I have been in my own world a bit lately. There is so much going on in the world and in my personal life due to sicknesses.


In other news, I started another draft of The Monster Within‘s sequel a week or so ago. It’s going well. I’ll write about that process soon. I’ve also gotten my query letter into shape, so I will hopefully have some news about agents soon 🙂

Query Letter Writing

I’ve written a lot of queries over the last eight years, and all of them failed. I was ready to throw in the towel this year and just self-publish so that I could let go of this story and work on another.


But thanks to #RevPit, #DVPit, and some comments from a friend/reader, I realized that I had been going about my query letter all wrong.


First of all, I was far too close to my story. I knew all of my story’s minor details. I knew all of the big picture. But I was so focused on the bigger picture that I forgot the power of my inciting incident and its minor details. My MC is a woman who was stripped of active volition in so many ways that to my friend/reader, my story was a little horrifying. But, of course, the heart of the plot is what the MC goes through to take control of her own body and mind and how she changes on the way. I was so focused on this latter part of the story that I wasn’t drawing my reader into the heart of the story: I was basically throwing myself at my reader instead of charming and winning over my reader.

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Second, I consequently was missing my MC’s stakes. Twitter pitch events are all about stakes. Agents’ and editors’ advice for these events is basically, “Stakes, stakes, stakes!” Putting your entire manuscript into <280 characters that fully outline the most compelling aspects of your MC’s struggle really forces you to think carefully about your manuscript.


Third, always focus your pitches/queries on the inciting incident. The backstory doesn’t matter unless it’s necessary to understand the inciting incident. My novel starts just after the inciting incident, so I was not worried about my manuscript on this front. My Twitter pitches somehow also did this. However, my query missed the mark entirely. It has been missing the mark FOR YEARS. The knowledge of point one and this point three somehow never worked their way into my query letters. I spent the last day or two reading through Janet Reid’s Query Shark blog. Man, if you haven’t read all of the archives, you really should. Seeing writers make the same mistakes over and over and over again really makes your own mistakes obvious.


There are a whole lot of other tips that have been helpful to me over the last couple weeks, but really point four is this: drop your pride. These people who are giving us newer writers advice really know what they are talking about. To my own eyes, my pitches, queries, and manuscript drafts have all made sense and seemed good. But they weren’t effective because it doesn’t matter what I think. Pitches and query letters are not about me. Pitches and query letters are about sharing my story with other people who are not in my head. I can see the importance of every little aspect of my story, but those little aspects are not important when I’m building a new relationship with a reader. Nobody wants to know all your little thoughts and idiosyncrasies when they just meet you (the person). They are just trying to understand you on whatever basic level is most interesting to them. The same is true with pitches and queries. Make the reader see what she needs to see: that your story is interesting to read–not interesting in theory.


Five, write your pitch/query over and over again. Think of every possible angle and try to write a version. When you think it’s perfect, try to write it over again. I don’t really have an anecdote about this point, but it is just something I’ve come to realize is necessary. We are writing for others to understand us–not for us to understand ourselves. In her blog, the Query Shark specifies a certain sentence structure and word limit per sentence in order to really hone in on what is necessary (with flair to be added after the core is pounded out). I’m not going to write that info here; go check out the Query Shark blog. Take the Shark’s advice and rewrite your pitch. The point is to be effective and attractive to readers.

#DVPit went well–now to querying! and all the rest of the stuff that’s been going on

#DVPit was almost a week ago! (I’ll post about it in a later blog entry.) The last few weeks have been so busy. I’ve been prepping materials to commission illustrations that I was planning to use in advertisements for my ebook. Those plans fell through, though, because of miscommunication.


Also, a lot has been happening in my personal life and with my friends. People are struggling emotionally because of Covid-19 and quarantine, but if you remember anything about getting through dark times, remember this: you don’t get out of darkness by looking at the darkness. You have to find a light. Stop looking at the darkness and focus on the light.


My editor friend took an unexpected break from editing my manuscript, so I am a couple weeks behind in editing. I’m moving forward without the professional line editing, though, because I can’t wait. Hopefully by tonight, I’ll have emailed my polished manuscript [with maps and glossary 😉 ] to the people who offered to read and review my book. I planned to have reviewers because I was planning to self-publish in the next couple months.

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HOWEVER, thanks to DVPit, a couple agents and an editor read my pitch and expressed interest. I am working on my query letter. I’ll probably post some query tips I’ve gathered soon. I have to query and go through the usual steps with these agents and editor, but it’s awesome to see agents/editors interested in my work!


Side note: Twitter is more fun than I thought it would be. LOL, I became active recently for #RevPit and #DVPit, but I will stay active. If you are not on Twitter because, like me, you just aren’t interested in maintaining another social media platform, GET ON. It’s super, extremely easy to build a Twitter following. Most of the #writingcommunity on Twitter follows anyone who identifies as a writer/author. I have gained 400+ followers in a few weeks with minimal effort.


Finally, I received my last rejection to MFA programs. I’m a lot less sad than I thought I would be. I think that’s because I’m excited about querying agents.


Be encouraged! The “cour” in “encourage” means heart. Take heart. You will get through this quarantine. We will all get through it. Don’t stare at the darkness. It’s there, yes, but light is, too. Focus on the light.

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